Responsive Web Design

Responsive Web Design

Traditionally websites were viewed on personal computers, the now somewhat redundant piece of machinery lying on a desk.

Mobile devices have changed the face of the world wide web for the better. Today, it is estimated that mobile traffic from devices such as Smart phones, tablets and Phablets contribute to more than 50 % of the entire web traffic.

With ever rising sales and use of mobile devices, people prefer ‘on the go’ solutions to their problems. Advancement in technology has made it possible to have an almost similar experience on a mobile device as that of a full-fledged PC.

What is responsive design?

No single shoe size fits all toes. The same applies to website design. Traditional websites are designed as a ‘one fit for all’ approach. So, a website designed for viewing on a desktop will render itself in the same format and size to a mobile device.

Responsive website design helps to build a website which adapts itself to any screen size it is being viewed on, giving an optimal user experience.

Why most of the websites fail to generate revenue:

One of the most critical factors often ignored by organizations is the level of penetration mobile devices has seen into the masses in the last decade. Many still have static web pages that are not mobile friendly.

When a visitor visits your website on a mobile device to make a purchase or get information on a product or service he / she is interested in, it is imperative that the website being viewed is optimized to the screen size of that device. Considering the generally short span of time a user spends on a website, a hard to view and navigate website will automatically result in frustration and end up in the user approaching a competitor that is more user friendly.

How does responsive design work?

With over 20% of Google searches made from mobile devices, web designers and developers are taking a mobile first approach to responsive web design. The web site is first designed to cater to the varying screen sizes of mobile devices and then resized to meet the requirements of viewing on desktops and laptops. This strategy is also supported by the fact that 80 % of website users feel that a mobile website should be as good as or even better than their desktop counterparts.

Benefits of a responsive web design:

  1. Provides an user experience of mobile computing at par or even better than desktops
  2. Shows commitment of the organization towards the needs and preferences of changing customer buying patterns
  3. Creates a brand image which has a long lasting impact on developing and nurturing repeat customers.
  4. Helps in Search Engine Optimization strategies as the traffic increases on mobile devices

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